Hearing in noise is the most common issue facing hearing aid users today. The new G7 technology delivers a paradigm-shift in audio processing that drastically improves this. Using Multi-Track Processing, G7 separates target speech and environmental sounds to process them separately. This remarkable new approach to processing sound results in both better speech understanding and environmental awareness. Today most hearing aids process sound as one input and one output – resulting in trade-offs when balancing sound quality with speech intelligibility and environmental awareness. With Multi-Track Processing, nothing important is sacrificed. By intelligently separating target sounds, such as speech, and environmental noise, G7 hearing aids are able to process each track individually before the user hears anything. This results in better speech understanding and environmental awareness.